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Airtel users, the company is ending these tariff plans

Bharti Airtel has eliminated its low-cost postpaid plans in less than Rs 499 in circles and reduced the total number of offers for this high-paying user segment to four so that the revenue per user is less cost And profitability improvements.

The mobile operator led by Sunil Mittal has now made an entry price of Rs 499 for its postpaid customers who make 5-7% of their 284 million subscriber base, but contribute 20-25% of their revenue, the country Second - reflects the largest telco's rise in the average revenue per ARPU, an important operational metric (per user), and sacrifice some more customers for higher revenues and profitability. Is ready to do
Airtel has closed its postpaid plan for Rs 299 and Rs 399 with high pricing plans of Rs 649, Rs 1,199 and Rs 2,999. It now offers only four postpaid plans - Rs 499, Rs 749, Rs 999 and Rs 1,599 - which will be applicable as per the information given by Airtel Stores, Airtel App and Customer Care on May 1, 2019.
                                             


                                                               
 
A person familiar with this matter said that the scheme of Rs. 349 has been used in some circles for some limited users but it will be phased out.

                            Airtel users, the company is ending these tariff plans



                                                           
A person familiar with this matter said that the scheme of Rs. 349 has been used in some circles for some limited users but it will be phased out.
Airtel did not respond to ET questions on Monday during the press.

Hemant Joshi, the partner of consultancy firm Deloitte Haskins & Sales, said, "It is inspired by all economics and profitability. "A postpaid customer is a sticky customer and he will not take a few bucks here or there."

Bharat Bhargava, partner of telecommunication advisory services in EV India said that the reason for terminating some high-value schemes is also to reduce the cost. Telkos constantly analyzes its offerings and only maintains high-sales plans, because each product involves a cost, carrying the call center staff and its associated systems.

Bhargava said, "Everything comes at a cost, and if you want to give a better customer experience, then you need to cover those costs." "This enables telcos to provide a better customer experience, which is acceptable to customers and gives some kind of margin. You want to simplify the plans for customers. "

In Airtel's rivals, Reliance Jio has only one post-paid plan, while Vodafone Idea still maintains many plans.

Airtel is under considerable financial pressure and has been facing losses for its mobile operations since Jio's entry two years ago. The telco is taking a recent step to promote its ARPU even at the cost of losing customers. For example, it introduced a minimum recharge plan for prepaid customers.

This initiative has helped Airtel improve its ARPU in the last two quarters. The brokerage has estimated that the telco's ARPU may grow more than 20% in the fourth quarter of the fiscal year ending March, around 125 rupees, reducing the gap with Jio, whose quarterly ARPU is 126.2 Estimated.

Airtel is slowly using its airwaves for historic 2G and 3G services for 4G services. "It is likely that Airtel had very limited customers at Rs 299 or 399 ... However, this step is about raising the ARPU, which is a minimum recharge plan for the pre-paid segment of the post-paid base. "Said Rohan Dhamiya, chief of India and the Middle East, in the telecommunications and media consulting firm Analysis Mason.

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